Walmart-Backed OnePay to Offer Bitcoin Trading in App

Bitcoin MagazineWalmart-Backed OnePay to Offer Bitcoin Trading in App Millions of U.S. retail customers will soon gain broader access to Bitcoin as Walmart’s OnePay app prepares to roll out trading functionality. This post Walmart-Backed OnePay to Offer Bitcoin Trading in App first appeared on Bitcoin Magazine and is written by Micah Zimmerman.

Oct 4, 2025 - 03:10

Bitcoin Magazine

Walmart-Backed OnePay to Offer Bitcoin Trading in App

OnePay, the fintech venture majority-owned by Walmart, will soon allow its customers to buy, sell and hold bitcoin directly in its mobile app. This access will help bring bitcoin access to mainstream U.S. retail consumers.

According to CNBC reporting, OnePay plans to launch the service later this year in partnership with crypto infrastructure firm Zerohash.

Founded in 2021 by Walmart and Ribbit Capital, OnePay has steadily built out an “everything app” for digital finance, offering savings accounts, cards, buy now–pay later services, and even wireless plans.

By adding bitcoin custody and trading, the firm jumps on the bitcoin boat alongside other U.S. fintech leaders like PayPal, Venmo and Cash App, all of which already allow crypto purchases.

The integration could give OnePay users the ability to convert bitcoin into dollars for everyday use — whether to make purchases at Walmart stores or to pay down card balances.